Omnichannel in B2B sales: The new normal in a year that has been anything but

B2B buyers aren’t just moving to omnichannel. They’ve arrived. Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all.

McKinsey’s research on B2B decision makers confirms that omnichannel is not simply a trend, nor a pandemic workaround—rather, it is a critically important fixture for B2B sales globally

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SMART AGENT – cosa sono?

Gli agenti intelligenti sono entità di vario tipo capaci di percepire l’ambiente circostante con l’utilizzo di sensori e di mettere in atto specifiche azioni per mezzo di attuatori. Nel caso dell’uomo i sensori possono

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