How McKinsey Views The Role Of The Funnel In Marketing Strategy

How should funnel marketing strategy be approached? McKinsey consultants call for the right blend of creativity and analytics. —

Marketing advocates of creative concepts can peacefully coexist with their number crunching teammates when the right funnel strategy is deployed.

That’s the perspective from the global consulting firm McKinsey. The organization has found that when the jobs of branding and analytics are put on equal footing, marketing results improve.

I recently asked McKinsey senior partner Julien Boudet and partner Kelsey Robinson to weigh in on how funnel strategy should be designed and executed.

Read more Leggi su

Becoming un exponential entrepeneur

Source : Diamandis Blog Today, each of us has access to more capital, more technological tools, more information, more talent, and more computational power than the CEOs of the world’s

Regulating AI: what everyone needs to..

This book tries to bring together two disparate fields, law and technology, and give the reader and understanding of their convergence and divergence. We start to answer many of these